Subjects at A level

Business/Entrepreneurship
Geography
Economics
Management
Computer Science/Digital Media

Learning Resources

Research Writing

Academic Writing

Choosing & Applying for University

CV Writing

Navigating Career Path Options

Business School

Interviews

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Description:

Introduction to degree course was developed in response to high dropout and failure rates of university students. The program fully supports successful progression of students from high school to undergraduate study and beyond. This course introduces students to a degree, giving students a frame work and direction in their area of study. We are well aware that if students fail to understand the foundation of the subject they are likely to lose interest in the subject that is why this course was designed to make it easier for students. The course is equipped with most of the learning materials required by students to understand their degree program.

This course was developed in consultation with universities at global. The course is designed to give students a deeper knowledge and understanding of the degree. The course is designed to enhance the creativity and critical thinking skills that are needed by students to develop their own ideas at University standard. Taking students step by step, to simplify and to explain the degree.

The course equips students with the knowledge needed to make an informed decision before starting and during your studies enabling students to plan ahead, minimizing student failure rates. The process makes knowledge transfer easier between students, universities, professionals, employers and research institutes The aim of this course is not just to make learning easier, but also to help put qualification in to use. We understand that most students at Universities fail not because they are “dumb” but, because they don’t get to understand what they are required to do.

Key Modules:

1: Marketing Principles

Marketing Principles introduces students to the fundamental concepts and theories of marketing. Students learn about the marketing mix (product, price, place, and promotion), market segmentation, consumer behavior, marketing research, and the role of marketing in creating customer value.

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2: The Marketing Environment

This module explores the external factors that influence marketing decision-making. Students study the macro-environmental factors such as economic, social, cultural, demographic, technological, and legal forces, as well as the micro-environmental factors such as competitors, customers, suppliers, and intermediaries. The module emphasizes understanding the dynamic nature of the marketing environment and its impact on marketing strategies.

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3: Marketing Analytics

Marketing Analytics explores the use of data analysis techniques to gain insights and inform marketing decision-making. Students learn about data collection, data visualization, statistical analysis, predictive modeling, and customer segmentation. The module focuses on the application of analytics to understand customer behavior, measure marketing effectiveness, and optimize marketing strategies.

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4: Commercial Law

Commercial Law provides an understanding of the legal framework within which businesses operate. Students learn about contract law, intellectual property rights, consumer protection laws, competition law, and legal issues related to marketing and advertising. The module focuses on the application of legal principles to make ethical and compliant business decisions.

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5: Corporate Finance

This module focuses on the financial aspects of managing a business. Students learn about financial analysis, budgeting, capital structure, investment decision-making, risk management, and financial performance evaluation. The module explores the role of finance in supporting marketing strategies and overall business objectives.

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6: Marketing Communications

Marketing Communications focuses on the various methods and channels used to communicate with target audiences. Students study advertising, public relations, sales promotion, personal selling, and digital marketing strategies. The module explores message development, media planning, integrated marketing communications, and measuring the effectiveness of marketing communications campaigns.

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7: Market Research

Market Research module provides students with the knowledge and skills to conduct effective market research. Students learn about research design, data collection methods, survey techniques, qualitative and quantitative analysis, and the interpretation of research findings. The module emphasizes the use of market research to identify consumer needs, assess market opportunities, and make informed marketing decisions.

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8: Brand Management

Brand Management explores the strategies and techniques used to build and manage successful brands. Students learn about brand positioning, brand equity, brand identity, brand extensions, and brand communication. The module covers topics such as brand strategy development, brand architecture, and brand measurement and evaluation.

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9: Product and Market Development

This module focuses on the process of developing and introducing new products or entering new markets. Students learn about market research, product development strategies, market entry strategies, product positioning, and market testing. The module emphasizes the identification of market opportunities and the development of innovative strategies to meet customer needs.

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10: Logistics and Distribution Management

This module examines the efficient flow and management of products from the point of origin to the point of consumption. Students study topics such as supply chain management, inventory management, transportation, warehousing, order fulfillment, and logistics network design. The module explores the role of logistics in ensuring timely delivery and customer satisfaction.

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11: Retail Marketing

This module examines the marketing strategies and challenges specific to the retail industry. Students learn about retail market analysis, store format and layout, merchandising, pricing strategies, customer relationship management in retail, and multi-channel retailing. The module explores the unique aspects of marketing in a retail environment.

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12: Social Marketing

Social Marketing focuses on using marketing techniques to bring about positive social change. Students learn about behavior change theories, social marketing campaigns, ethical considerations, social marketing research, and the application of marketing principles to address social issues such as public health, environmental sustainability, and social justice.

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13: Advertising Management

This module explores the principles and practices of planning, creating, and implementing advertising campaigns. Students learn about target audience identification, message development, media planning, creative strategies, advertising budgeting, and campaign evaluation. The module emphasizes the role of advertising in building brand awareness and influencing consumer behavior.

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14: Consumer Buyer Behaviour

The purpose of this module is to provide an overview of the importance of consumer behaviour and the relationship between understanding consumers and its impact on business. This module will focus on understanding the basis for consumer behaviour, and the importance to marketers in understanding the factors that affect it, including psychological, personal, social and technological factors.Students study consumer research methods, perception, motivation, attitudes, and the impact of advertising and branding on consumer choices.

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15: Public Relations and Customer Care

This module focuses on managing relationships with various stakeholders, including customers, the media, and the public. Students learn about public relations strategies, crisis communication, reputation management, customer relationship management, and customer service best practices. The module emphasizes the importance of building and maintaining positive relationships with key stakeholders.

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16: Sales Management

This module examines the principles and techniques involved in managing a sales team and achieving sales targets. Students learn about sales planning, sales force organization, sales forecasting, territory management, sales performance evaluation, and sales motivation. The module explores strategies for effective sales leadership and building strong customer relationships.

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17: Public Relations Management

This module focuses on managing and maintaining positive relationships with the public, media, and other stakeholders. Students learn about public relations strategies, media relations, crisis communication, reputation management, and stakeholder engagement. The module emphasizes the role of public relations in building and protecting the reputation of organizations.

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18: Business to Business Marketing

Business-to-Business (B2B) Marketing focuses on the marketing strategies and dynamics of businesses selling products or services to other businesses. Students learn about B2B market segmentation, relationship marketing, key account management, B2B branding, and the unique aspects of B2B buying behavior. The module emphasizes understanding the complexities of B2B marketing and developing tailored marketing strategies for business customers.

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19: Marketing of services

This module focuses on the unique challenges and strategies involved in marketing intangible services. Students learn about service characteristics, service quality, service design, customer experience management, service pricing, and service recovery. The module emphasizes understanding customer expectations and developing marketing strategies to deliver exceptional service experiences.

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20: Tourism Marketing

Tourism Marketing explores the marketing strategies and techniques specific to the tourism and hospitality industry. Students study destination marketing, travel behavior, tourism product development, tourism promotion, tourism branding, and destination management. The module emphasizes understanding the dynamics of the tourism market and developing effective marketing strategies for tourist destinations and hospitality businesses.

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21: Agri-Business Marketing

This module focuses on the marketing of agricultural products and services. Students learn about agricultural market trends, supply chain management in agriculture, agri-business branding, agricultural product pricing and distribution, and agricultural market research. The module explores the unique aspects of marketing in the agricultural sector and the challenges faced by agri-businesses.

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22: International Marketing

International Marketing examines the strategies and considerations involved in marketing products and services in global markets. Students learn about market entry strategies, international market research, cultural factors, pricing and distribution in international markets, and global marketing communications. The module emphasizes the adaptation of marketing strategies to different countries and regions.

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23: Strategic Marketing

Strategic Marketing focuses on developing an understanding of the strategic role of marketing within organizations. Students learn about market analysis, competitive positioning, strategic planning, marketing planning and implementation, and evaluating marketing performance. The module emphasizes the alignment of marketing strategies with overall organizational goals and objectives.

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24: Financial Aspects of Marketing

This module examines the financial implications and considerations in marketing decision-making. Students learn about marketing budgeting, return on marketing investment, pricing strategies and profitability analysis, financial metrics in marketing performance evaluation, and cost-effectiveness analysis of marketing campaigns. The module emphasizes understanding the financial impact of marketing activities and making data-driven marketing decisions.

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25: Digital Marketing

This module provides students with a foundation in digital marketing. Students will explore the promotional and brand-community aspects of the discipline via social media platforms and promotional content. They will also develop the skills and knowledge to develop plans, going on to create a digital marketing campaign, selecting the right combination of tools to achieve specific, commercial objectives.

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26: E-Commerce

This module focuses on the principles and practices of conducting business online. Students learn about e-commerce models, digital marketing, online payment systems, e-commerce website development, and strategies for managing online businesses. The module explores topics such as online consumer behavior, e-commerce security, mobile commerce, and emerging trends in e-commerce.

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27: Consultant Entrepreneurship

This module explores the skills and knowledge required to start and manage a consulting business. Students learn about consulting methodologies, client engagement, project management, business development, consulting ethics, and consulting frameworks. The module emphasizes the entrepreneurial mindset and the ability to provide value-added services to clients.

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28: Business Ethics and Corporate Governance

This module examines the ethical considerations and principles that guide business decision-making and behavior. Students learn about ethical frameworks, corporate social responsibility, stakeholder management, ethical issues in marketing, and the role of corporate governance in promoting ethical business practices. The module emphasizes the importance of ethical decision-making in marketing and the broader business context.

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29: Marketing Information Systems

This module focuses on the use of technology and information systems in marketing decision-making. Students learn about data collection, data analysis, market research tools and techniques, customer relationship management (CRM) systems, and marketing analytics. The module explores how marketing information systems can support effective marketing planning, execution, and evaluation.

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30: Principles of Microeconomics

This module introduces students to the fundamental principles of individual economic decision-making. Students learn about supply and demand, market structures, pricing, production and cost analysis, market efficiency, and market failure. The module emphasizes understanding the economic factors that impact consumer behavior and market dynamics.

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31: Principles of Macroeconomics

This module provides an introduction to the study of the economy as a whole. Students learn about macroeconomic concepts such as gross domestic product (GDP), inflation, unemployment, fiscal policy, monetary policy, and international trade. The module explores how macroeconomic factors influence business decisions and marketing strategies.

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