Reporting to Group Marketing Executive

Role Purpose:

The Marketing Manager is responsible for leading the development and execution of integrated marketing strategies that drive top-of-mind awareness, brand preference, customer frequency, average spend per visit, and overall consumption for Chicken Inn.

The role provides strategic marketing leadership across the business, ensuring that brand, promotional, digital, and customer initiatives translate into measurable commercial growth, strong in-store execution, and a consistently differentiated customer experience.

MARKETING STRATEGY & LEADERSHIP

Lead the formulation and execution of integrated marketing strategies across advertising, promotions, public relations, and digital platforms to drive brand growth and revenue performance.

Provide strategic leadership on the marketing mix, advising senior management on pricing strategy, promotion effectiveness, product portfolio optimisation, and local store marketing initiatives.

CONSUMER INSIGHT & MARKET INTELLIGENCE

Design and oversee market research and consumer immersion programmes to identify new product and service opportunities and understand evolving customer behaviours.

Continuously monitor the external business environment, including competitor activity, category dynamics, and consumer trends, proactively advising leadership on risks, opportunities, and future market implications.

CAMPAIGN & EXECUTION MANAGEMENT

Lead end-to-end marketing execution, coordinating creative development from strategic briefing through to artwork, scriptwriting, and production.

Oversee the development and execution of TV, radio, print, outdoor, and digital media assets, including media planning, buying, and placement.

DIGITAL, BRAND & CUSTOMER EXPERIENCE

Oversee digital marketing and customer engagement, including social media strategy, influencer partnerships, content execution, and online brand presence.

Lead customer feedback and reputation management to strengthen customer trust and brand affinity.

Drive continuous improvement in customer experience across all touchpoints.

PEOPLE & PERFORMANCE MANAGEMENT

Provide leadership to the marketing team and setting clear performance objectives

Drive accountability through regular performance reviews, coaching, & capability development to build a high-performing marketing function.

Bachelor’s degree in Marketing, Business, or a related field.

Minimum of 5 years proven working experience in Marketing or related field.

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Excellent communication and interpersonal skills.

Creative thinker with a keen eye for detail.

Proficiency in digital marketing and social media management.

How to Apply: If you are a proactive and innovative marketer who is excited about contributing to the success of a dynamic brand, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience to recruitment@za-simbisa.com

Closing Date for all applications is 22 February 2026

Click to View