Subjects at A level

Business Management
Geography
Art
Social Studies

Learning Resources

Research Writing

Academic Writing

Choosing & Applying for University

CV Writing

Navigating Career Path Options

Business School

Interviews

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Description:

Introduction to degree course was developed in response to high dropout and failure rates of university students. The program fully supports successful progression of students from high school to undergraduate study and beyond. This course introduces students to a degree, giving students a frame work and direction in their area of study. We are well aware that if students fail to understand the foundation of the subject they are likely to lose interest in the subject that is why this course was designed to make it easier for students. The course is equipped with most of the learning materials required by students to understand their degree program.

This course was developed in consultation with universities at global. The course is designed to give students a deeper knowledge and understanding of the degree. The course is designed to enhance the creativity and critical thinking skills that are needed by students to develop their own ideas at University standard. Taking students step by step, to simplify and to explain the degree.

The course equips students with the knowledge needed to make an informed decision before starting and during your studies enabling students to plan ahead, minimizing student failure rates. The process makes knowledge transfer easier between students, universities, professionals, employers and research institutes The aim of this course is not just to make learning easier, but also to help put qualification in to use. We understand that most students at Universities fail not because they are “dumb” but, because they don’t get to understand what they are required to do.

Key Modules:

1: Introduction to Tourism & Hospitality Management

This module provides an overview of the tourism and hospitality industry, including its key sectors and their interrelationships. It covers topics such as the history and evolution of tourism and hospitality, industry trends, and the importance of customer service in the sector.

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2: Financial Accounting for Business

This module introduces the fundamental principles and concepts of financial accounting. Students learn how to prepare and analyze financial statements, record business transactions, and understand the principles of financial reporting and disclosure.

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3: Communication Skills for Commerce

This module focuses on developing effective communication skills for business and commerce contexts. Students learn how to communicate professionally, both verbally and in writing, and enhance their interpersonal and presentation skills.

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4: Business Mathematics

This module covers mathematical concepts and techniques applicable to business and commerce. Topics include algebra, calculus, financial mathematics, optimization, and statistical analysis.

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5: Business Statistics

This module introduces statistical methods and techniques used in business decision-making. Students learn how to collect, analyze, and interpret data, and apply statistical tools to solve business problems and make informed decisions.

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6: Tourism Planning and Management

Explores the principles and practices of tourism planning and management. It covers topics such as destination development, tourism policy and strategy, tourism marketing, sustainable tourism practices, and destination management organizations.

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7: International Tourism Management

Focuses on the management of international tourism operations and the global tourism industry. Topics may include international travel trends, cross-cultural management, global tourism marketing, destination competitiveness, and international tourism policies and regulations.

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8: Hospitality Business Ethics

This module examines ethical issues and principles in the hospitality industry. Students learn about ethical decision-making, corporate social responsibility, sustainability, and ethical considerations in managing hospitality organizations and serving diverse stakeholders.

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9: Principles of Macroeconomics

This module provides an introduction to macroeconomic principles and concepts. It covers topics such as national income accounting, economic growth, inflation, unemployment, monetary and fiscal policies, and international trade and finance.

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10: Business and Hospitality Law

This module explores the legal framework and regulations relevant to business and hospitality operations. Topics covered include contract law, employment law, consumer protection, intellectual property rights, and legal considerations specific to the hospitality industry.

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11: Tourism and Hospitality Marketing

This module focuses on marketing strategies and techniques specific to the tourism and hospitality industry. It covers topics such as market segmentation, branding and positioning, digital marketing, customer relationship management, and destination marketing. Students learn how to develop effective marketing strategies to attract customers and promote tourism and hospitality products and services.

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12: Hospitality Operations Management

This module explores the operational aspects of hospitality establishments, such as hotels, restaurants, and event venues. It covers topics such as front office operations, housekeeping management, food and beverage operations, revenue management, and quality assurance. Students learn how to manage and optimize the various operational functions within a hospitality organization.

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13: Tourism Planning and Development

Examines the principles and processes of tourism planning and development. It covers topics such as destination planning, sustainable tourism development, tourism infrastructure, tourism policies and regulations, and stakeholder management. Students learn how to plan, manage, and evaluate tourism development projects and initiatives.

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14: Financial Management

Focuses on the financial aspects of tourism and hospitality organizations. It covers topics such as budgeting, cost control, pricing strategies, revenue management, financial analysis, and investment appraisal. Students learn how to analyze financial data, make informed decisions, and manage financial resources effectively in the context of the industry.

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15: Event Management

This module explores the planning and management of events within the tourism and hospitality industry. It covers topics such as event planning, event marketing, event logistics, risk management, and event evaluation. Students learn about the various aspects involved in organizing and managing events, such as conferences, exhibitions, festivals, and corporate events.

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16: Tourism and Hospitality Entrepreneurship

Focuses on the entrepreneurial aspects of the tourism and hospitality industry. It covers topics such as business planning, feasibility analysis, innovation, and risk management in the context of starting and managing tourism and hospitality ventures. Students learn how to identify business opportunities, develop business plans, and apply entrepreneurial skills to create and grow successful ventures.

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17: Strategic Management

Examines the strategic management principles and practices applicable to the tourism and hospitality industry. It covers topics such as strategic analysis, competitive advantage, strategic planning, organizational culture, and leadership in the context of tourism and hospitality organizations. Students learn how to develop and implement strategic initiatives to achieve organizational goals and respond to industry challenges.

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18: Food Beverage Operations

This module focuses on the management of food and beverage operations within the hospitality industry. Topics may include menu planning, food production and service, beverage management, restaurant operations, cost control, and quality management.

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19: Property and Location Management

This module explores the management of tourism and hospitality properties, such as hotels, resorts, and vacation rentals. Topics covered include property development, facility management, property maintenance, revenue management, and customer experience in property-based tourism.

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20: Information Management

This module examines the use of information systems and technology in the tourism and hospitality industry. Students learn about database management, information security, e-commerce, digital marketing, and the role of technology in enhancing operational efficiency and guest experiences.

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21: Environmental Management

This module focuses on sustainable practices and environmental considerations in the tourism and hospitality industry. Topics covered include environmental impact assessment, waste management, energy efficiency, sustainable tourism certification, and responsible resource management.

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22: Tour Operations

This module explores the management and operations of tour companies and travel agencies. Topics covered include tour planning and packaging, itinerary development, transportation logistics, tour guiding, customer service, and tour operations marketing.

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23: Corporate Management

This module examines the principles of corporate management within the tourism and hospitality industry. Topics covered include organizational behavior, leadership, strategic management, human resource management, financial management, and business decision-making in a corporate setting.

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24: Principles of Microeconomics

This module provides an introduction to microeconomic principles and concepts. Topics covered include supply and demand, market structures, consumer behavior, production and cost analysis, pricing strategies, and the role of government in the economy.

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25: Customer Relationship Management

This module focuses on the strategies and techniques used to build and maintain strong customer relationships within the tourism and hospitality industry. Students learn about the importance of customer satisfaction and loyalty, customer segmentation, customer retention strategies, customer feedback management, and the use of technology to enhance customer relationship management.

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26: Revenue Management

This module explores the principles and practices of revenue management in the context of the tourism and hospitality industry. Students learn how to optimize revenue and profitability by strategically managing pricing, demand forecasting, inventory control, and distribution channels. Topics covered include revenue management strategies, pricing models, demand forecasting techniques, revenue management systems, and performance measurement.

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27: Technology and Innovation in Tourism

Examines the role of technology and innovation in transforming the tourism and hospitality industry. Students explore emerging technologies and their impact on guest experiences, destination marketing, operations management, and revenue generation. Topics covered include digital marketing strategies, mobile applications, data analytics, artificial intelligence, virtual reality, and blockchain technology.

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28: Cultural Tourism

Focuses on the intersection of tourism and culture. Students learn about the significance of cultural heritage and how it can be effectively marketed and managed as a tourism product. Topics covered include cultural tourism product development, interpretation and storytelling, cultural festivals and events, heritage preservation, cultural tourism impacts on local communities, and sustainable cultural tourism practices.

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29: Service Quality Management

This module emphasizes the importance of delivering high-quality service experiences in the tourism and hospitality industry. Students learn about service quality measurement, customer expectations, service gap analysis, service recovery strategies, and the role of service excellence in achieving customer satisfaction and loyalty. Topics covered also include employee training and empowerment, service design, and continuous improvement of service quality.

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30: Cross-Cultural Management

This module explores the challenges and opportunities of managing diverse teams and serving international guests within the tourism and hospitality industry. Students learn about cultural dimensions, intercultural communication, cultural sensitivity, and managing cultural differences. The module cover topics such as cultural intelligence, cross-cultural leadership, diversity management, and strategies for creating inclusive and culturally responsive environments.

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31: Services Marketing

This module focuses on marketing strategies and techniques specific to the services sector, including the tourism and hospitality industry. Students learn about service characteristics, service marketing mix (7Ps), customer experience management, service branding, service encounter management, and service innovation. The module emphasizes the unique challenges and approaches involved in marketing intangible services and creating memorable guest experiences.

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