Subjects at A level

Business Studies
Economics
Social Science
Geography
Computer Science

Learning Resources

Research Writing

Academic Writing

Choosing & Applying for University

CV Writing

Navigating Career Path Options

Business School

Interviews

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Description:

Introduction to degree course was developed in response to high dropout and failure rates of university students. The program fully supports successful progression of students from high school to undergraduate study and beyond. This course introduces students to a degree, giving students a frame work and direction in their area of study. We are well aware that if students fail to understand the foundation of the subject they are likely to lose interest in the subject that is why this course was designed to make it easier for students. The course is equipped with most of the learning materials required by students to understand their degree program.

This course was developed in consultation with universities at global. The course is designed to give students a deeper knowledge and understanding of the degree. The course is designed to enhance the creativity and critical thinking skills that are needed by students to develop their own ideas at University standard. Taking students step by step, to simplify and to explain the degree.

The course equips students with the knowledge needed to make an informed decision before starting and during your studies enabling students to plan ahead, minimizing student failure rates. The process makes knowledge transfer easier between students, universities, professionals, employers and research institutes The aim of this course is not just to make learning easier, but also to help put qualification in to use. We understand that most students at Universities fail not because they are “dumb” but, because they don’t get to understand what they are required to do.

Key Modules:

1: Introduction to Digital Marketing

This module provides an overview of the digital marketing landscape, covering topics such as the evolution of digital marketing, digital marketing channels, digital marketing strategies, and key performance indicators (KPIs) in digital marketing campaigns. Students will gain a fundamental understanding of various digital marketing concepts and techniques.

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2: Social Media Marketing

This module focuses on the use of social media platforms for marketing purposes. It covers topics such as social media strategy, content creation and curation, community management, social media advertising, and social media analytics. Students will learn how to effectively leverage social media platforms to engage with target audiences and achieve marketing objectives.

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3: Search Engine Optimization (SEO)

This module explores the principles and techniques of optimizing websites to improve search engine rankings. It covers topics such as keyword research, on-page optimization, off-page optimization, technical SEO, SEO analytics, and SEO best practices. Students will learn how to optimize websites to drive organic traffic from search engines.

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4: Pay-Per-Click (PPC) Advertising

This module explores the creation and distribution of valuable and relevant content to attract and engage a target audience. It covers topics such as content strategy, content ideation and creation, content distribution channels, content promotion, and content performance measurement. Students will learn how to develop content marketing strategies and create compelling content.

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5: Content Marketing

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6: Email Marketing

This module focuses on the use of email as a marketing channel. It covers topics such as email campaign planning, email list building, email design and copywriting, email automation, deliverability, and email analytics. Students will learn how to create effective email marketing campaigns to nurture leads and drive conversions.

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7: Web Analytics

This module introduces the principles and tools for tracking, measuring, and analyzing website and digital marketing campaign performance. It covers topics such as web analytics platforms, key metrics and reports, data interpretation, and conversion rate optimization. Students will learn how to use web analytics to make data-driven marketing decisions.

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8: Digital Advertising and Media Planning

Explores the various digital advertising channels and strategies. It covers topics such as display advertising, video advertising, mobile advertising, programmatic advertising, media planning, ad targeting, and ad campaign optimization. Students will gain an understanding of different digital advertising formats and how to plan and execute effective digital advertising campaigns.

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9: E-commerce and Conversion Optimization

The module focuses on the principles and strategies for optimizing online sales and conversions. It covers topics such as e-commerce platforms, user experience (UX) design, conversion rate optimization (CRO), A/B testing, and customer journey analysis. Students will learn how to optimize e-commerce websites and improve conversion rates.

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10: Digital Marketing Strategy and Planning

The module provides an in-depth understanding of digital marketing strategy development and planning. It covers topics such as market research, target audience segmentation, competitive analysis, goal setting, budgeting, and marketing plan development. Students will learn how to develop comprehensive digital marketing strategies aligned with business objectives.

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11: Social Media Analytics

This module explores the measurement and analysis of social media data to derive insights and improve social media marketing performance. It covers topics such as social media listening, sentiment analysis, social media metrics, social media reporting, and social media ROI measurement. Students will learn how to analyze social media data and optimize social media marketing efforts.

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12: Digital Marketing Ethics and Legal Issues

The module examines the ethical and legal considerations in digital marketing practices. It covers topics such as data privacy, consumer protection, advertising regulations, intellectual property rights, and ethical decision-making in digital marketing. Students will gain an understanding of the ethical and legal frameworks that govern digital marketing activities.

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13: Micro Economics

This module provides an introduction to microeconomic principles and concepts. It covers topics such as supply and demand, market structures, consumer behavior, production and cost analysis, and market efficiency. Students will learn how economic factors influence consumer behavior and business decision-making.

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14: Principles of Marketing

This module introduces the fundamental principles and theories of marketing. It covers topics such as market segmentation, target marketing, marketing mix (product, price, promotion, place), branding, and marketing research. Students will gain a comprehensive understanding of marketing concepts and strategies.

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15: E-Business

This module explores the concepts and strategies related to conducting business online. It covers topics such as e-commerce models, online marketplaces, digital payment systems, online security, customer relationship management in e-business, and legal and ethical considerations in e-business. Students will learn how to effectively leverage digital technologies to conduct and grow online businesses.

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16: Sales and Negotiations

This module focuses on the principles and techniques of effective sales and negotiations. It covers topics such as sales strategies, sales process management, customer relationship development, persuasive communication, negotiation tactics, objection handling, and closing techniques. Students will develop essential skills for successful sales and negotiations in digital marketing contexts.

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17: Cross-Culture Marketing

Examines the challenges and strategies of marketing to diverse cultural audiences. It covers topics such as cultural differences, cultural sensitivity in marketing, global marketing strategies, localization and adaptation of marketing campaigns, and multicultural consumer behavior. Students will learn how to develop and implement cross-cultural marketing strategies that resonate with diverse target audiences.

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18: Digital Retailing

Focuses on the digital transformation of the retail industry and the strategies for effective digital retailing. It covers topics such as online retail platforms, mobile commerce, omnichannel retailing, customer experience in digital retail, inventory management, and fulfillment logistics. Students will gain insights into the digital retail landscape and learn how to develop and manage digital retail strategies.

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19: Financial Management and Investment

Introduces the financial management principles and practices relevant to digital marketing. It covers topics such as financial analysis, budgeting, return on investment (ROI) analysis, cost management, and financial decision-making in digital marketing campaigns. Students will learn how to analyze and manage financial aspects of digital marketing initiatives.

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20: Agribusiness Marketing

Focuses on marketing strategies and practices specific to the agricultural and food industry. It covers topics such as agricultural supply chains, farm-to-table marketing, food labeling and regulations, agricultural market research, and sustainability in agribusiness marketing. Students will gain an understanding of the unique marketing dynamics in the agribusiness sector.

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21: International Marketing

Explores the principles and challenges of marketing in a global context. It covers topics such as global market entry strategies, international market research, cultural considerations in international marketing, global branding, and international marketing communications. Students will learn how to develop and execute effective marketing strategies in international markets.

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22: Marketing Automation

This module focuses on the use of marketing automation tools and platforms to streamline marketing processes and improve efficiency. It covers topics such as marketing automation software, lead nurturing, email automation, customer segmentation, and marketing automation analytics. Students will learn how to leverage marketing automation to deliver personalized and targeted marketing campaigns.

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23: Customer Relationship Management

This module explores the principles and strategies of managing customer relationships to drive customer satisfaction and loyalty. It covers topics such as CRM systems, customer data management, customer segmentation, customer retention strategies, and customer experience management. Students will learn how to effectively implement and utilize CRM systems for improved customer relationship management.

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24: User Experience (UX) Design

Introduces the principles and techniques of designing user-friendly and intuitive digital experiences. It covers topics such as user research, information architecture, wireframing, prototyping, usability testing, and user-centered design. Students will learn how to create digital experiences that meet user needs and enhance customer satisfaction.

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25: Social Media Advertising

This module delves deeper into social media advertising platforms and strategies. It covers advanced topics such as advanced audience targeting, ad optimization techniques, ad bidding strategies, remarketing, and social media ad campaign analysis. Students will gain practical skills in planning, executing, and optimizing social media advertising campaigns.

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26: Digital Marketing Campaign Management

This module provides hands-on experience in planning, executing, and managing digital marketing campaigns. It covers topics such as campaign planning, budgeting, project management, campaign optimization, and campaign performance analysis. Students will learn how to develop effective digital marketing campaigns and monitor their success.

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